THINKING
POV, essays, and published writing
Writing across Medium, LinkedIn, and here — on AI in marketing, revenue systems, category building, and what the next CMO needs to know.
Three things I learned running a 120-member renewals call centre
Marketing has narrowed itself to communications and advertising. Running a renewals call centre showed me how much the function is leaving on the table.If you ask marketing leaders what they own in…
The CMO Who Owns the P&L
Brand leadership and revenue ownership used to be separate disciplines. That separation is a liability.There is a version of marketing that is comfortable.You build the brand. You run the campaigns.…
The CMO Who Owns the P&L
Brand leadership and revenue ownership used to be separate disciplines. That separation is a liability.
How We Built a New Revenue Channel with WhatsApp and IVR
How we turned dormant leads into one of our top D2C revenue contributors.
Media-Tech Hype Cycle 2025: What’s Real, What’s Hype, and What’s Next
India’s Media-Tech Hype Cycle 2025: What’s Real, What’s Hype, and What’s NextOver the last 15+ years, I have seen wave after wave of media technologies rise with hype — OTT, CTV, streaming devices,…
AI Feels Magical. But Can All AI-Based Platforms Scale Profitably?
Everyone’s talking about the magic of AI. But behind the wow factor lies a tough question: can today’s AI-based platforms scale profitably — without burning through money, GPUs, and energy?I used…
GST Savings - A Consumer’s Dilemma, A Marketer’s Opportunity
Why tax savings change choices — and how brands can ethically turn savings into valueGST savings: new choices for households and brandsThe Indian Government has announced a series of reforms with…
Three things I learned running a 120-member renewals call centre
Marketing has narrowed itself to communications and advertising. Running a renewals call centre showed me how much the function is leaving on the table.