UDHAYAKUMAR PASUPATHI · CHENNAI
Brand creates demand.
Systems convert it.
I design both.
Built for categories where trust takes months to earn and seconds to lose. BFSI · Healthcare · Retail.
16Years
₹120CrChannel Built
9M+Records Migrated
₹200CrMedia Managed
|Star Health ·OMD India ·Mindshare ·GroupMFRAMEWORKS
The mental models I build from
Full-funnel revenue systems, trust architecture, automation stacks — made explicit.
See the frameworks →THINKING
POV essays and published writing
On AI in marketing, revenue systems, category building — from Medium and written here.
Read the thinking →WORK
16 years of outcomes, not job descriptions
What I built, what moved, what compounded — across BFSI, healthcare and retail.
See the track record →LATEST FROM MEDIUM
All writing ↗June 2026
Three things I learned running a 120-member renewals call centre
Marketing has narrowed itself to communications and advertising. Running a renewals call centre showed me how much the function is leaving on the table.If you ask marketing leaders what they own in…
Read on Medium ↗
Let's talk.
Open to Head of Marketing, CMO and advisory conversations.